Posts Tagged ‘Google’

IB imageSnapshots of law, gender and sexuality news from the past couple of weeks

UN Women Ad Campaign Shows Pervasive Sexism

Lauren Posada

Recently, UN Women has launched an ad campaign, created by Memac Ogilvy and Mather Dubai, which shows the extent of worldwide sexism and discrimination against women. Using the Google search bar, UN Women inputted the beginning of sentences such as “women shouldn’t”, and put the drop down options over women’s mouths. While shocking, a quick check of Google shows that these are in fact true. Arwa Mahdawi, writing for the Guardian, warns us against taking the campaign too literally and notes that “autocomplete isn’t always an entirely accurate reflection of the collective psyche”. Whilst this may be true, and no doubt Google does come up with some questionable autocomplete answers at times, it is undeniably disturbing to see these searches from a world widely used search engine. Whilst perhaps the searches are not reflective of all of humanity, the adverts are definitely thought provoking and lead us to question how far equality between the genders has actually progressed.


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